Drinks Brand and Dance Band make Swedish Cocktail

Have just read about Absolut Vodka’s collaboration with dance producers, Swedish House Mafia. This obviously cost some serious cash and I’m not sure what to make of the futuristic Greyhound “film” that goes with it. However, watching the clip of “How… Read more
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The next GENUINE/MMF Brands & Bands event

The 2nd of Genuine’s round-table “tea-time summits” will be held on 20th March from 4-6pm. This will be an invite only event and the first of our sessions to be hosted by The Sanderson hotel. Selected brand and band managers… Read more

"Our Music Has All The Integrity We Need."

Just read an interesting piece in Billboard magazine from the excellent Rhode Island band, @DeerTickMusic . Deer Tick recently shot a commercial for Stella Artois and, when asked about the perceived integrity of working with a brand they said, “We don’t have that… Read more

Twitter, Gas & Wacky Backy

There’s much debate in marketing circles as to the true value of social media but surely the value of Twitter as a frontline customer services platform is undeniable. We were recently the unfortunate victims of E-ON energy, whose unassuming letter… Read more

Genuine Albums of 2011

Here, in no particular order, are the 13 albums (lucky for some) that helped us through 2011. Each listing links to a related video clip from said artist though, depending on availability, sometimes not from the latest record; Other Lives… Read more

Crisis What Crisis?

Despite the downturn in the world economy and the ever-terrifying prospect of the Euro collapsing, it seems that the advertising industry is in reasonable health.  A report just out by ZenithOptimedia predicts that “global ad expenditure will grow 4.7% in… Read more

Fast Moving Consumer Goods?

The term Fast Moving Consumer Goods, or FMCG as they are more familiarly known, traditionally refers to high-turnover, non-durable goods such as soft drinks, toiletries, and grocery items. Reading the blogs today made me think that this term could be applied in another… Read more