Tech At Its Best

In these tech-rich times many observers, ourselves at Genuine included, sometimes worry that the technology element of marketing strategies can over-shadow the actual ‘content’ being produced, and lead to an over-complicated user (consumer) experience.  QV Nicola Kemp’s recent article, “Why Marketers Risk… Read more
Genuine BA Tech At Its Best

What’s The Big Idea?

As a creative business, it’s easy to get a little obsessed with the need for ‘The Big Idea’. Needless to say, we’ve met numerous agencies who are looking for one, and pitched to many brands that want to see if… Read more
Genuine the big idea edit

Jack Daniel’s at AIM AWARDS 2013

For the second year running Genuine arranged for Jack Daniel’s to support the most prestigious event in the calendar of the UK’s independent music industry: the AIM AWARDS. This was the 3rd year that AIM, the Association of Independent Music,… Read more
JD music logo

Genuine at Glastonbury 2013

Genuine at Glastonbury 2013: Our visit to the Glastonbury festival will be all the more exciting this year due to the constant buzzing of the Genuine helicopter, ferrying VIPs to and from the site at Pilton.        … Read more
Genuine Heli Logo

Brands and Bands: the need for context

           In a recent Marketing Week feature about brands and bands, Rebecca Shears, UK & Ireland Head of Marketing for printing and personal systems at HP, warned that brands need to have a reason to create music… Read more
HP only logo-1_0

Compelling Content Vs Commercial Pressure

I’ve just been reading about Peroni’s contemporary opera initiative, Opera Di Peroni, which sounds an incredibly well put together project. I searched for reviews to get a better feel, which I found as a picture summary in The Guardian, and on… Read more
Genuine Peroni Opera 2013: 8