Carli Kapff

Genuine founder, with many years of experience in the global music, marketing and entertainment industries, Carli started Genuine to enable brands to work more effectively with music. Carli has worked with labels including PIAS and XL, artists as diverse as Calvin Harris, 2 Many DJs and Soul II Soul, while his first brand collaboration was with Levi’s on their infamous “Flat Eric” campaign.


Jamal Chalabi

Jamal is Genuine’s management and production expert who has 25 combined years in artist, tour and production management. He has worked all over the globe on every level of show and festival for countless artists of international acclaim. To name just a few: Avicii, DJ Shadow, Richard Ashcroft, Beverley Knight, The Damned, P!nk and Tom Jones. He has recently worked on 2013 X Factor Arena Tour, 2014/15 Hyde Park, British Summer Time Festival and 2015 BBC Children In Need. Since 2012, he has worked with Universal Records running their showcases across all labels for emerging and international artists.

Hannah Thomson

Head of Media and Artist Liaison, Hannah cut her teeth as a journalist at Granada, CNBC and BBC News before moving to PR where for 10 years she has worked for clients as diverse as LVMH, Tag Heuer, Nokia, Unicef, Canon and Unilever.

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