Jack Daniel’s

The people at Jack Daniel’s call us “the face of the music industry” after we designed an immersive strategy to secure the brand’s profile at selected music industry events. Identifying events with the highest proportion of music decision-makers attendees, we’ve now…
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aLoft Spotlight Series

Spotlight Series is a global music activity for W Hotels sister chain, aLoft, involving month long artist residencies in selected properties. Genuine were asked to supply talent and devise events that would enamour and engage Liverpool’s thriving artist community. In…
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Marley’s Mellow Mood

We were asked to devise and activate a music strategy for the world’s first ‘relaxation drink’ – Marley’s Mellow Mood. The drink, which is co-owned by Bob Marley’s children and marketed by Viva Beverages, wanted to increase their brand profile…
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Eurostar

Eurostar’s brand personality is rooted in the concept that their rail service is a hub of ‘cultural connectivity’. Looking to promote travel from Paris to London to 15 – 35 year olds, they wanted to emphasise their knowledge of London…
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Burberry

Genuine sourced the music artist for the eponymous fashion brand’s worldwide advertising campaign which was shot by Mario Testino for the brand’s A/W season 2010: Gwilym Gold then had the arduous task of having to dance on-set with English rose…
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Bosco di Ciliegi

The offical outfitter for the Russian, Ukrainian and Spanish Olympic teams, sports apparell brand, Bosco di Ciliegi, came to us because they wanted to feature the best of new British music as part of their London 2012 ‘after-hours’ celebrations. Genuine…
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Virgo Health

Genuine were asked by healthcare communications agency, Virgo Health, to source the music, visuals and lighting for a Rare Tumour conference they were arranging for a global pharmaceuticals firm. Our brief was to immerse conference delegates with specially-created intro and…
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Stella McCartney

  Genuine provided the music for the after-party of Stella’s Paris fashion show, as well as music for the launch of her first store in Tokyo, where she was suitably at home hanging out with the band after their gigs….
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