GENUINE/MMF event #3

6pm Thursday 29th September at PRS For Music, London, W1

The third in a series of events is announced for brand managers to meet managers of bands to establish how both parties can maximise the benefits of working together.  The two previous events co-hosted by Genuine and MMF featured brand representatives from Jack Daniels, FIAT, Ted Baker, Puma, Eurostar, Virgin Media, Disney and Burberry alongside artist managers for Mumford & Sons, Laura Marling, Plan B, Mystery Jets, Zero 7, The Duke Spirit and The Boxer Rebellion.  These earlier events threw up a number of mutually-shared goals which will be explored in depth on 29th September via ‘sofa style’ discussions featuring pairs of brand and band managers.  A Q&A and networking session will follow.

The importance of a genuine link to and/or mutual passion for the music
The need for a strong proposition, knowing what both sides want from the partnership and defining this up front
The creation of rich, unique content
Creating/maintaining direct conversations and engagement with consumers
The need for transparency around music rights management


O2 – Nuala Donnelly, Music Sponsorship Manager
Diageo – Sarah Healy, Global Category Manager
ie:music – Will Hambleton (Robbie Williams, Ladyhawke, Judge Jules)
Crown Management – James Barton (Sugababes, Jessie J)
*A further brand-band pair will be announced shortly

This event has been organised by music consultancy, Genuine, in partnership with the MMF, the UK trade body for music artist managers. It will be held at 6pm on Thursday 29th September in the boardroom of the PRS For Music building at 29 – 33 Berners Street, London, W1.

Carli Kapff, Genuine’s MD explains, “Interest in our Brand & Band events from both sectors is increasing by the day, and the current climate is ripe for producing a truly successful, non-conventional music collaboration. I believe that in the next 18 months, we’ll see a game-changing brand-music partnership. Certainly, with the UK music industry declining a further 4.8%* last year, alternative funding for British music needs developing fast.”

Jon Webster, Chairman of the MMF states, “With the declining influence of record labels and traditional music industry ‘gate-keepers’, band managers have an ever more important role to play. The events we run with Genuine are designed to promote direct conversations between brands looking to work with music and the real decision-makers in the new music economy.”
*Source: PRS For Music, September 2011 “Adding Up The UK Music Industry”


Genuine is a music consultancy which creates and manages partnerships between Bands and Brands. Clients include Burberry, Eurostar and Stella McCartney.

MMF is the world’s largest trade body for music managers, representing over 400 UK Band Managers and their clients, including Arcade Fire, Arctic Monkeys, Bjork, Elton John, Paul McCartney, Kylie Minogue, Mumford & Sons and Radiohead


For all enquiries, please contact Hannah at Genuine –
Tel: 020 7099 1469 Mob: 077477 94306


The event will be held in The Boardroom at PRS For Music, 29-33 Berners Street, London W1T 3LR
This event is by invitation only. Tickets are free for MMF members.
Tickets cost £20 for non-members and can be purchased by emailing Hannah at Genuine

Leave a Reply

  • (will not be published)

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>