In these tech-rich times many observers, ourselves at Genuine included, sometimes worry that the technology element of marketing strategies can over-shadow the actual ‘content’ being produced, and lead to an over-complicated user (consumer) experience. QV Nicola Kemp’s recent article, “Why Marketers Risk Confusing Technology With Strategy’ in Marketing Magazine.
However 5 recent innovations selected by Nicolas Roope from 2014 D&AD category entries, include some simple, yet incredibly effective, uses of new tech. These include BA’s interactive outdoor site at London’s Piccadilly Circus (shown above), a very useful powder-snow ‘alarm’, and a brilliant use for 3D printing.
For some Tech At Its Best: watch CREATING DIGITAL MARKETING MAGIC