What’s The Big Idea?

As a creative business, it’s easy to get a little obsessed with the need for ‘The Big Idea’. Needless to say, we’ve met numerous agencies who are looking for one, and pitched to many brands that want to see if… Read more
Genuine the big idea edit

Music Education Under Threat?

The benefit of music education for children is well documented and long accepted. However it appears that the government is pursuing some desperate measures in these desperate, cash-poor times, including the Department for Education’s “Savings To The Education Services Grant”… Read more
Genuine music tree