Genuine at Glastonbury 2013

Genuine at Glastonbury 2013: Our visit to the Glastonbury festival will be all the more exciting this year due to the constant buzzing of the Genuine helicopter, ferrying VIPs to and from the site at Pilton.        … Read more
Genuine Heli Logo

Telling Stories: The Art of Content Creation

Interesting blog predicting 5 ‘viral’ pieces of A/V for merit at this year’s Cannes Lions – as chosen by David Waterhouse at Unruly. Our view is that the Dove “Real Beauty Sketches” clip, by Ogilvy Brasil, should win hands down…. Read more
Genuine brands and bands Dove

Brands and Bands: the need for context

           In a recent Marketing Week feature about brands and bands, Rebecca Shears, UK & Ireland Head of Marketing for printing and personal systems at HP, warned that brands need to have a reason to create music… Read more
HP only logo-1_0