Could Sony be finding their feet again?

It’s easy to forget how important SONY consumer products used to be. The WALKMAN literally defined mobile entertainment when I was growing up. Then, in the 90’s and early naughties, SONY TV’s became the benchmark brand, while¬†their VAIO laptop range… Read more

Should Brands become Record Labels?

Reading about the decision of Yamaha Musical Instruments to start a record label made me reflect on the wisdom of this kind of music strategy for brands. ¬†(Read the Billboard article here) In 2009 Bacardi launched a collaboration with the… Read more