Genuine's Brands and Bands "Teatime Summit"

Many thanks to all attendees of our recent Brands and Bands “Teatime Summit”, once again partnered with the UK music manager’s trade body, the MMF. This session, held on July 13th, saw contributions from senior representatives from PUMA; DIAGEO; EUROSTAR;… Read more

Heineken does (agency-less) deal with Google

In return for committing to certain levels of advertising investment with Google, Heineken will be given privileged access to the search firm’s data and receive discounts. Alexis Nasard, Heineken’s chief commercial officer, speaking at last week’s Cannes Lions festival, said… Read more