Branded Content – decide for yourself

There’s been a lot of hype around the Swizzbeatz hook up with the new ASTON MARTIN Rapide but, despite Swizz having a cameo role and writing the music for the ads, it seems that the marketing of a new computer… Read more

The Demise of the Record Industry (as we know it)

Today, music industry body the IFPI released its annual Digital Music Report for 2010.  Here are some selected stats (with Genuine comments in italics); Consumers today can access more than 13 million tracks from more than 400 legal music services… Read more

Whale Blubber

Was just sent this (recent) quote from Brian Eno about the end of an era for record business; “I think records were just a little bubble through time and those who made a living from them for a while were… Read more

My_____ = _____Space

Literally three weeks after I attended a MySpace briefing about their latest re-launch they announce that they are laying off 47% of their staff, resulting in the closure of local offices in the UK, Germany and Australia. Their new logo, … Read more

The Chase Film

Despite my numerous rants about the paucity of good Brand generated “content”, INTEL have come up with a really clever short film to announce the launch of their new processor (at least I think that’s what it’s all about)  … Read more