Walking through Liverpool Street station this week I noticed a large Levi’s 519 poster featuring The Gaslight Anthem. I’m not actually a fan of the band but the photo evoked feelings of a band leaving/entering the stage and was pretty…
On Monday, when Apple.com announced “Tomorrow is just another day – That you’ll never forget”, it was probably talking more about a day that Steve Jobs will never forget, rather than the rest of us (obsessive Beatles fans or otherwise)….
Continuing with my secular view of Christmas, today I noticed this year’s Regent Street lights are heavy themed with images fromThe Chronicles of Narnia: The Voyage of the Dawn Treader, which I presume has something to do with a Disney…
I first heard that Coke were responsible for Santa Clause being red in colour a good few years ago but it was only recently, while I was researching long-term brand-music strategies, that I came across an article on the Coca…
Only the other day a very successful British artist manager told me that none of his artists would give me a quote about a positive brand-related experience/activity. This has been bothering me ever since. I mean, why does investment from…
This article from nytimes.com is definitley worth a read. Not only do Converse have a history of music related endorsement (which will help them in this venture) but they also seem to understand the risk game that is intrinsic in…
Even though it feels as if the digital revolution is already upon us it still shocks me to read about the predicted demise of print media. READ THE ARTICLE