Genuine were asked by healthcare communications agency, Virgo Health, to source the music, visuals and lighting for a Rare Tumour conference they were arranging for a global pharmaceuticals firm. Our brief was to immerse conference delegates with specially-created intro and outro audio-visual sequences in a way that would break with the tradition of what is normally expected of such events, and get creative thinking flowing.
To create a level of excitement ‘above and beyond’ that anticipated, the two audio-visual sequences were delivered live by VJs (video-jockeys), who cut the visuals to the music during the presentations. For the visual component, Genuine carefully selected and commissioned a film company skilled enough to create the required visual content, and versatile enough to adapt the delivery of the pieces to the client’s precise specifications.
Performance video available on request