We were asked to devise and activate a music strategy for the world’s first ‘relaxation drink’ – Marley’s Mellow Mood. The drink, which is co-owned by Bob Marley’s children and marketed by Viva Beverages, wanted to increase their brand profile amongst 18-28 year old taste-makers, on a modest budget.

 

Our Solution? ‘Relaxation Generation’: an authentic, repeatable, freestanding music space, conceived to celebrate Jamaican-influenced music and culture past and present, within which Marley’s Mellow Mood is the ‘drink of choice.

 

Read the Relaxation Generation case-study HERE