The offical outfitter for the Russian, Ukrainian and Spanish Olympic teams, sports apparell brand, Bosco di Ciliegi, came to us because they wanted to feature the best of new British music as part of their London 2012 ‘after-hours’ celebrations. Genuine was asked to programme 13 nights of music for the specially-created ‘Bosco Club’ housed at the ICA on The Mall, Piccadilly – a beach volleyball’s throw from Buckingham Palace. ¬†Featured artists included: The View, Blood Red Shoes, The Correspondents, Eugene McGuiness, Spector and The Other Tribe. ¬†Bosco Club’s numerous VIP guests included Vladimir Putin and a host of Olympic medal winners.