H&M’s recent ‘metal-inspired’ clothing range includes badges and imagery of invented ‘metal’ bands, with names like ‘Mortus’ and ‘Mystic Triangle’. All fine and dandy until it was discovered that some of these ‘bands’ appeared to have some very undesirable, real-world,…
Despite all the advice available on the do’s and don’ts of content marketing, more often than not there’s a vital element missing from the conversation; the importance of culture, and how brands define and choose their positioning within it. Recent…
The benefit of music education for children is well documented and long accepted. However it appears that the government is pursuing some desperate measures in these desperate, cash-poor times, including the Department for Education’s “Savings To The Education Services Grant”…