Music and Culture Archives - Genuine Music Supply

Brands and Music Strategy: the need for authenticity

H&M’s recent ‘metal-inspired’ clothing range includes badges and imagery of invented ‘metal’ bands, with names like ‘Mortus’ and ‘Mystic Triangle’. All fine and dandy until it was discovered that some of these ‘bands’ appeared to have some very undesirable, real-world,…

March 26th, 2015 by genuine_admin, category: Articles, Music and Culture.

Content, Culture and the Experience Economy

Despite all the advice available on the do’s and don’ts of content marketing, more often than not there’s a vital element missing from the conversation; the importance of culture, and how brands define and choose their positioning within it. Recent…

October 17th, 2014 by genuine_admin, category: Articles, Music and Culture.

Music Education Under Threat?

The benefit of music education for children is well documented and long accepted. However it appears that the government is pursuing some desperate measures in these desperate, cash-poor times, including the Department for Education’s “Savings To The Education Services Grant”…

June 16th, 2014 by carli, category: Articles, Music and Culture.

Genuine Music Supply

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Brands and Music Strategy: the need for authenticity

Content, Culture and the Experience Economy

Music Education Under Threat?

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