Genuine in The Word

I had to share a recent article in The Word (magazine) that discusses changing attitudes to brand involvement in music. Called “The Credibility Gap” the piece mentions and quotes us here at Genuine. These last few weeks have been so… Read more

The Revolution Will Not Be Televised (It's Online)

I saw this amazing graphito painted on a wall in Cairo while watching the news the other night; “Correction: The Revolution WILL Be Televised” What a remarkably simple, yet powerful, testament to the internet-aided popular revolutions currently occuring across North… Read more

Apple Vs PC – another Holy war?

John Naughton, in a piece about Apple turning into an evil empire, published in the Observer this weekend, referred to a fascinating essay written by Umberto Eco back in 1994.  This essay argued that Apple Mac was a Catholic device,… Read more

Connectability – music on the move

Personalised internet radio service Pandora has launched a tie-in with Toyota called “Legends & Icons”. The interesting bit is that the new Toyota Entune connects the user’s mobile phone to a number of apps that reside within the car’s in-dash… Read more

Gold & Silver!

Daft Punk’s coke bottles………. (is coming soon!) Watch the advert here Read more


In January 2010, US “dashboard” label DashGo had an iTunes:You Tube revenue split ratio of 25:1 By December 2010 this ratio was 2:1 – in twelve months YouTube streaming revenue had grown to 50 cents on the dollar to iTunes. According… Read more

Burberry continue to innovate

You’ve got to hand it to Burberry, with over 4 Million “likes” on their Burberry Acoustic Facebook page, yesterday they screened their Prorsum Autumn/Winter catwalk show “live” on a giant screen (Tokyo-style) at London’s Piccadilly Circus – read Guardian review Read more