After a good few weeks of enforced silence (more of this later) I just had to post this clip from Olgilvy and Mather’s founding partner David Ogilvy. Recorded nearly 40 years ago (you’ll have to excuse the quality of the…
I had to share a recent article in The Word (magazine) that discusses changing attitudes to brand involvement in music. Called “The Credibility Gap” the piece mentions and quotes us here at Genuine. These last few weeks have been so…
I saw this amazing graphito painted on a wall in Cairo while watching the news the other night; “Correction: The Revolution WILL Be Televised” What a remarkably simple, yet powerful, testament to the internet-aided popular revolutions currently occuring across North…
John Naughton, in a piece about Apple turning into an evil empire, published in the Observer this weekend, referred to a fascinating essay written by Umberto Eco back in 1994. This essay argued that Apple Mac was a Catholic device,…
Personalised internet radio service Pandora has launched a tie-in with Toyota called “Legends & Icons”. The interesting bit is that the new Toyota Entune connects the user’s mobile phone to a number of apps that reside within the car’s in-dash…
Talking about the importance of touring for a band’s financial survival back in 1967, reknowned music manager Peter Jenner has a great quote in Rob Chapman’s biography of Syd Barrett; “You’d have a date sheet, a piece of A4 paper…
In January 2010, US “dashboard” label DashGo had an iTunes:You Tube revenue split ratio of 25:1 By December 2010 this ratio was 2:1 – in twelve months YouTube streaming revenue had grown to 50 cents on the dollar to iTunes. According…
You’ve got to hand it to Burberry, with over 4 Million “likes” on their Burberry Acoustic Facebook page, yesterday they screened their Prorsum Autumn/Winter catwalk show “live” on a giant screen (Tokyo-style) at London’s Piccadilly Circus – read Guardian review
A brief thank you to all the brands, agencies and managers who attended the first of our meetings last Thursday 10th February. Despite terrential rain the turn out was way in excess of 120 people and the feedback we’ve had…