Virgin Disruptors Vs Grayson Perry

With so much talk about the role of  ‘Disruption’ in the modern world, I was looking forward to the debut Virgin Disruptors session. The panel consisted of artists Amanda Palmer, Zoe Keating, Will.I.Am and Imogen Heap, along with Scooter Braun (Justin Bieber’s manager), Trevor… Read more
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What’s new HMV?

Dropping into the recently re-opened HMV store in Central London, now re-housed in their original premises at 363 Oxford Street, I saw little evidence of HMV/Hilco’s CEO Paul McGowan’s claim of “taking the business back to the music, back to the… Read more
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Jack Daniel’s at AIM AWARDS 2013

For the second year running Genuine arranged for Jack Daniel’s to support the most prestigious event in the calendar of the UK’s independent music industry: the AIM AWARDS. This was the 3rd year that AIM, the Association of Independent Music,… Read more
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Genuine at Glastonbury 2013

Genuine at Glastonbury 2013: Our visit to the Glastonbury festival will be all the more exciting this year due to the constant buzzing of the Genuine helicopter, ferrying VIPs to and from the site at Pilton.        … Read more
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Telling Stories: The Art of Content Creation

Interesting blog predicting 5 ‘viral’ pieces of A/V for merit at this year’s Cannes Lions – as chosen by David Waterhouse at Unruly. Our view is that the Dove “Real Beauty Sketches” clip, by Ogilvy Brasil, should win hands down…. Read more
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Brands and Bands: the need for context

           In a recent Marketing Week feature about brands and bands, Rebecca Shears, UK & Ireland Head of Marketing for printing and personal systems at HP, warned that brands need to have a reason to create music… Read more
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Compelling Content Vs Commercial Pressure

I’ve just been reading about Peroni’s contemporary opera initiative, Opera Di Peroni, which sounds an incredibly well put together project. I searched for reviews to get a better feel, which I found as a picture summary in The Guardian, and on… Read more
Genuine Peroni Opera 2013: 8

Music still has real value, after all

MusicAlly’s Stuart Dredge recently analysed iTunes revenues via info from US blog/research company Asymco. Despite the continuing excitement about the growth of the ‘apps’ market, it transpires that music is still the largest profit generator for Apple from its iTunes… Read more
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