Genuine at The Olympics, London 2012

Our London 2012 activities begin this evening, with the first of a series of VIP events we’ve programmed for fashion retailer and Olympic sportswear manufacturer, Bosco di Cileigi. Bosco’s invitation only Olympics after-parties are based at a specially refitted ICA… Read more
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Mobile Is Growing Like a Weed

Interesting article by Fred Wilson from Union Square Ventures called “Mobile Is Where The Growth Is”. The move from web to mobile is as inevitable as it is well documented, but Fred suggests a few implications that are worth considering;… Read more
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Goodbye Idiot Box, Hello Smart TV

The Great Escape, probably the UK’s finest new music festival, featured some great bands and some interesting seminars this year. Helena Kosinski from Nielsen revealed some statistics that hinted at the extent that Smart Televisions will alter consumer behaviour over… Read more
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Intel & Vice Media: "The Creators Project"

We’re big fans of Intel and Vice‘s, “The Creators Project“, here at GENUINE. Just saw this great blog about their recent event in San Francisco, that featured the music of Squarepusher. In the interview with Intel’s Creative Director for the… Read more
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One Love Tea-Party

A BIG thank you to everyone who attended and contributed to last week’s Genuine/MMF, “One Love Tea-Party”, graciously hosted at Sanderson on Berners St, W1. The tea and conversation flowed freely and the scones were scrumptious. Present and correct were; James… Read more
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Drinks Brand and Dance Band make Swedish Cocktail

Have just read about Absolut Vodka’s collaboration with dance producers, Swedish House Mafia. This obviously cost some serious cash and I’m not sure what to make of the futuristic Greyhound “film” that goes with it. However, watching the clip of “How… Read more
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The next GENUINE/MMF Brands & Bands event

The 2nd of Genuine’s round-table “tea-time summits” will be held on 20th March from 4-6pm. This will be an invite only event and the first of our sessions to be hosted by The Sanderson hotel. Selected brand and band managers… Read more