Telling Stories: The Art of Content Creation

Interesting blog predicting 5 ‘viral’ pieces of A/V for merit at this year’s Cannes Lions – as chosen by David Waterhouse at Unruly. Our view is that the Dove “Real Beauty Sketches” clip, by Ogilvy Brasil, should win hands down…. Read more
Genuine brands and bands Dove

Brands and Bands: the need for context

           In a recent Marketing Week feature about brands and bands, Rebecca Shears, UK & Ireland Head of Marketing for printing and personal systems at HP, warned that brands need to have a reason to create music… Read more
HP only logo-1_0

Compelling Content Vs Commercial Pressure

I’ve just been reading about Peroni’s contemporary opera initiative, Opera Di Peroni, which sounds an incredibly well put together project. I searched for reviews to get a better feel, which I found as a picture summary in The Guardian, and on… Read more
Genuine Peroni Opera 2013: 8

Music still has real value, after all

MusicAlly’s Stuart Dredge recently analysed iTunes revenues via info from US blog/research company Asymco. Despite the continuing excitement about the growth of the ‘apps’ market, it transpires that music is still the largest profit generator for Apple from its iTunes… Read more

Some music thoughts, trends and stats

For those of you overwhelmed by e mail and other stuff to read, we thought it was a good moment to summarise some of the fascinating music stats and trends that have been appearing recently. Some stats from 2012: 27.7%… Read more

The Future of TV aka Tablet-Vision

The combined implications of two recent news items really struck me today, as they could not only revolutionise the ‘TV’ industry as we know it, but also provide a host of new possibilities for brands and much-needed additional revenues for the music… Read more

Could Sony be finding their feet again?

It’s easy to forget how important SONY consumer products used to be. The WALKMAN literally defined mobile entertainment when I was growing up. Then, in the 90’s and early naughties, SONY TV’s became the benchmark brand, while their VAIO laptop range… Read more

Should Brands become Record Labels?

Reading about the decision of Yamaha Musical Instruments to start a record label made me reflect on the wisdom of this kind of music strategy for brands.  (Read the Billboard article here) In 2009 Bacardi launched a collaboration with the… Read more