China Now

  For those of you who have yet to visit China, trust us, it’s a big deal – and we’re talking size, scale, population and scope. But even if you’ve only glimpsed this fascinating, ever-changing nation through the lens of… Read more
Genuine China Now

Tech At Its Best

In these tech-rich times many observers, ourselves at Genuine included, sometimes worry that the technology element of marketing strategies can over-shadow the actual ‘content’ being produced, and lead to an over-complicated user (consumer) experience.  QV Nicola Kemp’s recent article, “Why Marketers Risk… Read more
Genuine BA Tech At Its Best

What’s The Big Idea?

As a creative business, it’s easy to get a little obsessed with the need for ‘The Big Idea’. Needless to say, we’ve met numerous agencies who are looking for one, and pitched to many brands that want to see if… Read more
Genuine the big idea edit

Music Education Under Threat?

The benefit of music education for children is well documented and long accepted. However it appears that the government is pursuing some desperate measures in these desperate, cash-poor times, including the Department for Education’s “Savings To The Education Services Grant”… Read more
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Brands and Bands: The State Of The Nation 2013

Part of our offering at Genuine involves an on-going programme of networking and thought-leadership events that encourage brand and music stakeholders to work more constructively together. The most recent of these was entitled ‘Looking for Clues’, held recently at the… Read more
Genuine: Confused?

Virgin Disruptors Vs Grayson Perry

With so much talk about the role of  ‘Disruption’ in the modern world, I was looking forward to the debut Virgin Disruptors session. The panel consisted of artists Amanda Palmer, Zoe Keating, Will.I.Am and Imogen Heap, along with Scooter Braun (Justin Bieber’s manager), Trevor… Read more
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What’s new HMV?

Dropping into the recently re-opened HMV store in Central London, now re-housed in their original premises at 363 Oxford Street, I saw little evidence of HMV/Hilco’s CEO Paul McGowan’s claim of “taking the business back to the music, back to the… Read more
Genuine His Master's Voice

Jack Daniel’s at AIM AWARDS 2013

For the second year running Genuine arranged for Jack Daniel’s to support the most prestigious event in the calendar of the UK’s independent music industry: the AIM AWARDS. This was the 3rd year that AIM, the Association of Independent Music,… Read more
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Genuine at Glastonbury 2013

Genuine at Glastonbury 2013: Our visit to the Glastonbury festival will be all the more exciting this year due to the constant buzzing of the Genuine helicopter, ferrying VIPs to and from the site at Pilton.        … Read more
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